FernCRM Feature Overview
In today’s high velocity work climate it is crucial to maintain relationships with customers, suppliers and other business partners.
With that in mind, Fern New Zealand's CRM solution, FernCRM, enables you to capture information surrounding customer interactions and integrate it with every customer related function and data point.
The resulting information is then used to create and automate a variety of processes that identify and describe valuable customers. Most importantly, these processes help you personalise new and ongoing interactions to cost-effectively acquire, stay close to and retain these "good" customers.
FernCRM allows you to categorise your customers into groups and manage communications with individual customers to ensure that you have a complete history at all times.
FernCRM also provides a number of reports which utilise the data maintained about customers to ensure you are aware of such things as requests for follow up calls or when the last point of contact was made.
